The Naturally Moody Collection-Print Ads-Spec Ad

The Client: Wet-n-Wild

The Audience: Young women, 18-34 years old, who are budget-conscious but still want access to trendy, high-quality products. They value affordability and self-expression through beauty products and are interested in brands that allow them to look stylish without overspending.

The Tone: Promotional, Playful & Fun, Approachable, Friendly

The Project: Create a brochure to promote the new “Naturally Moody” by Wet-n-Wild collection with detailed information and visually appealing images of the products to come. The brochure presents the versatility of the, “Naturally” and “Moody” products, driving them to take action. The goal is to generate excitement and encourage consumers to explore this new, fun collection that supports everyone’s freedom to be themselves on the brand’s website and make a purchase.

The Strategy: Partnered with my graphic designer to create a cohesive brochure that blends bold, bright visually appealing images with engaging copy that introduces the collection to the target audience and gets them excited about the upcoming launch. The brochure provides a sneak peek of those products in the collection showing its natural beauty and bold, creative, self-expression products.

The copy introduces the brand, letting the target audience know that they are the inspiration behind the collection, and provides the names of a select few products, anticipating what other products are going to drop. They are also informed that the products in the collection can be sold separately, whether they need a refill or see another product they’ve got to have because they did not choose it initially for their bundle.

Designer: Yi Che Li